SFMF PRO | I don't feel comfortable making YouTube video ad, what's my alternative?
We understand not everyone feels comfortable making video ads with their face on it.
Mike wants people to face those fears and be comfortable making the videos themselves and it is for a reason.
Statistically; personal videos, where it is you on the camera (exactly how you saw Mike's video on YouTube) those tend to not only perform much better than other types of video ads; but they also build the trust and credibility with your audience much quicker and it happens before they even arrive to your website.
Remember; SFMFPRO is about building your micro-personal brand. And it starts with your personality.
We are all about getting you results ASAP. Not saying it will be instant; but much faster.
However; if you are completely against video or do not feel comfortable; there is another way.
On "Day 9" Mike teaches an alternative to creating your own video ad creative yourself. Instead you can hire a professional on places like Fiverr to create the ad for you. Mike has an in-detail step-by-step training on this on day 9 of the SFMFPRO program.
So now you have two options:
Option #1: Create a YouTube Ad.
Option #2: Hire someone to create it for you.
Both are effective however keep this in mind:
If you choose to record your own Youtube Ad:
You can expect a more engaged audience (QUICKER) because they can see you on video so they can relate to you human to human.
This does not mean any video ad you make will be great. You may still need to make several variations to have your message dialed in properly. But overall personal (talking heads) Youtube ads (With you on camera) perform really well and converts better.
If you choose to hire someone:
These perform fairly well, however; it takes longer. Think about it; the people online seeing some random actor in an ad then arriving to your website; they are a much colder audience than those coming from your own talking head YouTube.
So it takes longer to warm them up and build trust.
We cannot predict the amount of time it takes to build that trust between your own talking head ad creative as opposed to hiring someone. But it can range anywhere from several days (you on the ad) to several weeks (hiring someone); or longer.
The focus is getting your ad creatives dialed in and be willing to make several ads over time to see which performs better.